A Living History

My Broadway

Gallery II · The Golden Age

1943 · Researched Original

Oklahoma!

1943 | Music by Richard Rodgers | Book and Lyrics by Oscar Hammerstein II | Based on Lynn Riggs’s play Green Grow the Lilacs

Overview

When Oklahoma! opened at the St. James Theatre on March 31, 1943, it changed expectations for what a Broadway musical could be. The first collaboration between Richard Rodgers and Oscar Hammerstein II, the show brought music, lyrics, dialogue, dance, character, and setting together with an unusual degree of dramatic unity. Set in Indian Territory in 1906, shortly before Oklahoma became a state, the musical centers on the courtship between cowboy Curly McLain and farm girl Laurey Williams. Their romance unfolds alongside the comic relationship between Will Parker and Ado Annie and the darker presence of Jud Fry, an isolated farmhand whose desire for Laurey threatens the community's apparent harmony. Songs including “Oh, What a Beautiful Mornin’,” “The Surrey with the Fringe on Top,” “People Will Say We’re in Love,” and “Oklahoma!” became standards. Yet the production's importance

extended beyond its score. Oklahoma! helped establish the model of the integrated book musical, in which virtually every theatrical element contributes to character, story, or theme.

Historical Era

Oklahoma! premiered during World War II, at a moment when American audiences were living through uncertainty, separation, and enormous social change. Its vision of community, optimism, and an expansive American landscape offered reassurance without directly depicting the war. The show's setting was itself historically significant. The story takes place in Indian Territory in 1906, on the verge of Oklahoma statehood in 1907. Farmers and cowboys compete over land and authority but ultimately join the same emerging political community. For wartime audiences, the closing celebration—“We know we belong to the land / And the land we belong to is grand”—could carry meanings beyond the fictional Oklahoma territory. The musical's emphasis on belonging and collective identity resonated strongly in an America at war. At the same time, modern audiences can see what that optimistic vision leaves outside the frame. A story about American settlement and statehood largely excludes the Native peoples whose land and displacement made that history possible. The musical's construction of American identity is therefore both historically powerful and historically incomplete.

Historical & Cultural Context

Oklahoma! participates in a larger twentieth-century mythology of the American frontier. Its cowboys, farmers, dances, open landscapes, and community gatherings transform western settlement into a story about building a society. But Rodgers and Hammerstein complicate that optimism. Curly and Laurey's romance exists alongside violence and anxiety. Jud Fry is socially isolated, sexually threatening, and treated with both fear and cruelty. Curly's darkly comic “Pore Jud Is Daid,” in which he encourages Jud to imagine his own funeral, is especially unsettling when separated from the production's cheerful reputation. Jud's eventual death creates another uncomfortable moment. The community quickly conducts an improvised hearing, clears Curly, and returns to celebrating his marriage. The scene raises questions about who is allowed to belong to the community—and what happens to those who do not. That tension between American optimism and the violence underneath it has become increasingly important to modern interpretations of the musical.

Production Innovation

The most famous innovation of Oklahoma! was integration.

The show begins not with a large chorus or spectacle, but with Curly singing “Oh, What a Beautiful Mornin’” offstage before entering Aunt Eller's farmyard. The opening immediately establishes character, place, mood, and the musical's relationship with the landscape. Songs emerge from dramatic situations rather than functioning simply as detachable entertainment. “People Will Say We’re in Love” allows Curly and Laurey to express attraction by pretending to deny it. “The Surrey with the Fringe on Top” turns Curly's imagined carriage ride into an act of romantic persuasion. Even the title song has a dramatic purpose, transforming a territorial community into one imagining itself as a state. Dance became equally important. Choreographer Agnes de Mille's “Dream Ballet” dramatizes Laurey's fears and desires through movement, allowing audiences to enter her subconscious. Rather than pausing the story for dance, the ballet reveals psychological information that dialogue alone cannot provide. This became one of Oklahoma!'s most influential achievements: dance could tell the story rather than simply decorate it.

Historical Significance

Oklahoma! became a phenomenon, running for 2,212 performances, an extraordinary achievement for its era. It also launched the partnership of Rodgers and Hammerstein, who would go on to create Carousel, South Pacific, The King and I, The Sound of Music, and other defining works of Broadway's Golden Age. The musical did not invent integration from nothing. Earlier works—especially Show Boat—had already demonstrated that music and narrative could work together in ambitious ways. What Oklahoma! accomplished was to make integration extraordinarily systematic and commercially successful. Its influence became so widespread that its innovations eventually began to seem conventional. The expectation that songs should reveal character, that dance should advance narrative, and that a musical should possess thematic unity became foundational to the modern Broadway musical. The show's revival history demonstrates another kind of significance. The acclaimed 2019 Broadway revival, directed by Daniel Fish, retained Rodgers and Hammerstein's text while radically changing its theatrical context. Presented in an intimate space with contemporary costumes and a stripped-down orchestration, it emphasized the story's sexuality, violence, and uneasy ideas about community. The revival demonstrated something important about theatrical history: a classic does not necessarily have to be rewritten for its meaning to change. Sometimes changing how audiences are asked to look at it is enough.

Why It Resonates With Me

What fascinates me about Oklahoma! is the gap between its reputation and what is actually inside the musical. It is remembered for optimism, romance, and the birth of the integrated musical, yet underneath that familiar surface are questions about violence, exclusion, belonging, and who gets included in the

American story. Its radically different revivals show why Broadway history remains alive: the text may stay the same, but each generation can discover a different musical inside it.

2026 research notes

From the significance catalog

Era. Golden Age Proper (1940s–1960s)

Cultural context. Pioneer optimism, wartime romance, rural Americana

Production / tech. Integrated narrative and dance, first 'book musical'

Historical significance. Established the integrated book musical and ushered in Broadway's Golden Age.

Open the full 2026 catalog →
Sources & further reading

A historical exhibition should show its working. These are the references behind this card; the catalog and Curator’s Note describe the wider method.

  • Carter, Tim. Oklahoma!: The Making of an American Musical. Yale University Press, 2007.
  • Internet Broadway Database (IBDB)Production credits, venues, and run information for Broadway openings and revivals.
  • Kenrick, John. Musical Theatre: A History. 2nd ed. Bloomsbury, 2017.Survey of the form from European precursors through the contemporary musical.
  • Stempel, Larry. Showtime: A History of the Broadway Musical Theater. W. W. Norton, 2010.Production-centered history of Broadway musicals as commercial and artistic practice.

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